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CushCore started in Bend, Oregon in 2017 when founder Adam Krefting set out to enhance the mountain biking experience through engineered products with proven benefits.  Driven by a background in developing products through real science, CushCore tire inserts have quickly become the choice of pro racers, the official choice of bike parks and of weekend warriors.

While CushCore has had tremendous growth, the data driven approach and use of independent lab testing remains the same.  The continued use of measurable data fuels the core vision of making riding better for everyone.

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