FROM THE FIRST JERSEY OUR FOUNDER KINJI SHIMIZU CRAFTED TO EACH THREAD USED IN OUR APPAREL TODAY, PUSHING THE BOUNDARIES OF WHAT’S POSSIBLE IS OUR OBSESSION.
We innovate so you ride happier, more comfortably, drier, faster, warmer, and safer. Innovation not for innovation’s sake, but for the goal of making each product better than the last. The Japanese call this approach Kaizen: daily improvements, always evolving and progressing, to create revolutionary outcomes over time. It’s what drove our founder, and what drives us day in and day out. Below are just a few of the many industry-leading innovations from the past sixty years